For Chiropractors

New patients ask AI first. Does it name you?

47% of people have used AI to find a healthcare provider — nearly double a year ago — and cash-pay patients vet you before they ever call. ScoutRival shows you whether ChatGPT and Google name your practice, watches the clinic across town, and writes the content that fills your schedule. You’re the marketing team; this is your team.

Run my free visibility scan See the plan
Checks ChatGPT + GeminiYou-approve draftsCancel anytime, no lock-in
Live · 2 engines checked
AI-Visibility scanalignwellchiro.com

Prompt tested: “Best chiropractor in Denver for back pain?”“Chiropractor near me?”“Sports chiropractor Denver?”

ChatGPT grounded · 6 sources
Named 3 clinics — yours wasn’t one
Not named
Gemini memory probe
Recalled “Peak Spine & Wellness” by name
Not named
43

Your AI-Visibility score is 43/100 (±6). Peak Spine & Wellness is named in both engines for “best chiropractor near me,” and posts a new patient-education article most weeks.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.
Your morning brief · #1 actionPublish “Lower back pain in Denver: when to see a chiropractor” — the exact question new patients ask AI before booking.
01The problem

Cash-pay demand you have to generate yourself — every month.

Chiropractic runs on new patients you attract, not referrals you wait for. And the search for “a good chiropractor” has moved somewhere you can’t see.

0%
Have used AI to find a healthcare provider.
Up from 31% in nine months. If ChatGPT names a rival clinic for your city, you never enter the consideration set.
Src: industry survey · verify
0%
Won’t book a provider under 4 stars.
Reputation decides the call — and you have little visibility into how you stack up against the clinic down the road.
Src: BrightLocal · verify
6–12%
Of revenue goes to marketing you run yourself.
Budget is committed, but it’s the owner squeezing marketing between adjustments — so consistency slips and new-patient flow gets lumpy.
Src: industry benchmarks · verify
0
Person is the doctor, the operator, and the marketer.
That’s you. There’s no time to write patient content or track the clinic across town — so nothing ships and the schedule has gaps.
Illustrative · owner reality
02A day in the life
Illustrative scenario

A Tuesday at AlignWell Chiropractic

The pattern every solo owner-doc knows — and how it breaks. (scroll)

1
Dr. Reyes · owner
A prospective patient asks ChatGPT “best chiropractor in Denver for back pain.” AlignWell isn’t named — Peak Spine is. She books a first visit there, cash in hand.
2
The gap
Dr. Reyes pays a freelancer for “SEO.” They send a ranking report. Nothing answers “are we in the AI answer, and what is Peak Spine publishing that we aren’t?”
3
ScoutRival · morning brief
He runs a free scan: 43/100. The brief shows Peak Spine owns the AI answer and posts patient-education articles weekly. Action #1: “Publish a ‘lower back pain: when to see a chiropractor’ guide.” BlogCraft drafts it; he approves it; one click to WordPress.
✓
Over the next month
A library of patient-question articles earns citations. Re-run: AlignWell now appears in the grounded AI answer for two of its core services — new cash-pay patients that were quietly going elsewhere.
03How ScoutRival solves it

A marketing team, for the doc who is the marketing team.

Tap a pain to see exactly what the product does about it.

AI-Visibility check

We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) your money prompts — “best chiropractor in {city},” “back pain relief near me” — and score how often you’re named, with a confidence band. Re-check any day.

“best chiropractor Denver”not named
“back pain relief near me”rival named
“sports chiro {city}”named ✓
You finally see the channel your new patients now come through.

Competitor watch + Daily Brief

Track rival clinics’ site, blog, and social. Each morning: the patient-education articles they published, the offers they’re running, the AI answers they’re winning — plus the one action to close the gap.

Peak Spine posted “sciatica relief” guidetoday
New “$49 new-patient exam” offerflagged
Action: publish your back-pain guidedrafted
You react the same day, not next quarter.

Patient content in your voice

BlogCraft drafts the patient-question articles AI cites (“is chiropractic safe,” “sciatica vs a pulled muscle,” “{city} sports injury care”), written to avoid claims. Compose writes the posts. Nothing publishes until you approve it.

“When to see a chiropractor” — draftready
Content score (must clear 88)91
Compliance check: no medical claimspassed ✓
A steady stream of patient content in the time it takes to review it.

One-click publish + SEO audit

Publish articles straight to your WordPress site in a click, and get a graded site-wide SEO + AI-visibility audit with fix cards — so the content compounds into the searches and AI answers that keep new patients booking.

Share of voice46%
AI access81
Citability83
A new-patient pipeline that keeps working, instead of effort that stops when you get busy.
04Your free scan

In 60 seconds, see which clinic AI is sending patients to.

No card, no call. Enter your site and one competing clinic — we’ll show you the AI answers, your score, and the content they’ve published that you haven’t.

05vs. what you use today

An SEO freelancer, DIY social — and still invisible in AI.

A freelancer sends rankings. DIY social eats your evenings. Neither tells you whether AI names you or what a rival clinic just launched. The honest gap:

CapabilitySEO freelancer + DIY socialScoutRival
Tells you if ChatGPT / Gemini names you No Grounded check, 2 engines
Shows what a rival clinic just launched No Daily Brief
Writes the patient content for you You do, evenings Draft, you approve
Publishes to your WordPress site No One click
Tells you the specific next action Reports, not advice Prioritized daily
Typical cost$500–1,500+ / mo$29–89 / mo

ScoutRival replaces the freelancer and the DIY evenings with one loop: see where you’re invisible, watch rivals, and publish the content that gets you found — for less than one adjustment a day.

06Voices from the field

Built for the doc who is the marketing team.

The voice we built ScoutRival to earn — real stories land here at launch.
Example voices, written from real industry pain points — we’re onboarding founding customers now.
07The math

One new patient covers the month.

A cash-pay patient’s care plan is worth hundreds to thousands over a course of treatment. Being invisible to AI is new patients choosing the clinic that shows up.

New patients you’re losing / month3
Cost of staying invisible / yr
At a conservative ~$800 average new-patient value — people who chose the clinic AI named.
vs
ScoutRival Pro / yr
$1,068
Visibility, competitor intel, and patient content — a new-patient pipeline for less than one adjustment a day.
08Pricing

Start free. Upgrade when it’s working.

Solo practices often start on Starter and move to Pro as they grow. Multi-location groups go Agency.

Free
$0
to try it out
  • 1 brand · 1 seat · 1 competitor
  • 50 credits/mo
  • Daily Brief + competitor watch
  • A taste of AI-visibility
Start free
Starter
$29/mo
or $290/yr — 2 months free
  • 1 brand · 1 seat · 5 competitors
  • 1,000 credits/mo
  • Full content suite + WordPress publish
  • Best for a single solo location
Choose Starter
Best for chiropractors
Pro
$89/mo
or $890/yr — 2 months free
  • 3 brands · 3 seats · 5 competitors each
  • 3,000 credits/mo
  • BlogCraft long-form + one-click publish
  • Bring your own AI key = unlimited
Start with a free scan
Agency
$149/mo
or $1,490/yr — 2 months free
  • 5 brands · 5 seats · 7 competitors each
  • 5,000 credits/mo · +1,000 per extra seat
  • Bring your own AI key = unlimited
  • White-label · for agencies & multi-client
Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

Is AI-generated content safe for a chiropractic practice?
Everything is a draft you approve before it publishes — nothing goes out automatically. Content is written to avoid medical claims, and you are always the final gate. We don’t touch patient data.
Do you generate or manage my reviews?
No — and we won’t pretend to. Reviews are the pain, not a feature we sell. ScoutRival covers the gap your review tool doesn’t: whether AI names you, what rival clinics are doing, and the content that gets you found in the first place.
Is the “AI rank” a real number?
AI answers aren’t a fixed leaderboard — ask the same question twice and the list often changes. We measure it honestly: repeated prompts across ChatGPT (web-grounded, with citations) and Gemini (a memory probe), turned into a weighted 0–100 score with a confidence band. A real measurement, not a made-up rank.
Which AI engines do you actually check?
Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks — some businesses see movement in a few weeks, some longer. What you get on day one is the measurement: exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
I’m a one-person show. Can I actually run this?
If you can read a text and tap approve, you can run it. The brief tells you the one thing to do, the AI drafts it, and publishing is one button. Most owners spend about 15 minutes a day.
Can I cancel, and is there a guarantee?
Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.
Two minutes, no card

See what AI says about your practice today.

Run the free scan on your practice and one competitor. If AI is sending new patients elsewhere, you’ll see it — and you’ll know exactly what to publish to win them back.

Run my free visibility scanSee pricing
Publishes to WordPressDelivers to Slack & DiscordChatGPT + GeminiCancel anytime