For Financial Advisors & RIAs

Get found in AI — without the violations.

High-net-worth prospects ask ChatGPT “best fee-only advisor near me” before they call — but AI marketing is an SEC and FINRA minefield. ScoutRival shows you whether AI names your firm and drafts compliant content that goes through your CCO before anything publishes. Draft-then-approve, disclosures inserted, no performance claims.

Run my free visibility scan See the plan

Draft-then-approve · CCO gateDisclosures auto-insertedNo performance or outcome claims

Live · 2 engines checked

AI-Visibility scancedarwealthadvisors.com

Prompt tested: “Best fee-only financial advisor in Boston?”“Fiduciary advisor near me?”“Retirement planner Boston?”

ChatGPT grounded · 8 sources

Named 3 firms — yours wasn’t one

Not named

Gemini memory probe

Recalled “Beacon Fiduciary” by name

Not named

Your AI-Visibility score is 46/100 (±6). Beacon Fiduciary is cited in the grounded answer and publishes compliant educational content your firm hasn’t.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.

Your morning brief · #1 actionDraft “What ‘fee-only fiduciary’ actually means in Boston” for CCO review — the exact question prospects ask AI. Nothing publishes until it’s approved.

01The problem

The highest-value prospects — deciding in a channel you can’t risk getting wrong.

Wealth clients research advisors exhaustively, now starting with AI. But the SEC Marketing Rule and FINRA 2210 make one careless post a regulatory event.

SEC

The Marketing Rule governs every public statement.

Testimonials, performance, and “promissory” language are all regulated. Marketing without a compliance workflow is a real risk, not a hypothetical.

Src: SEC Marketing Rule · verify

FINRA

2210 requires principal pre-approval of communications.

For many firms, content must be reviewed and archived before it goes out. A tool that auto-publishes is disqualifying.

Src: FINRA Rule 2210 · verify

5-yr

Archiving obligations on advertising.

Every piece must be retained. Ad-hoc blogging without records is how firms get fined — some six figures for un-reviewed posts.

Src: recordkeeping rules · verify

HNW

Wealth prospects now ask AI who to trust.

If AI names a competitor and your firm isn’t there, you never enter the consideration set for a high-LTV relationship.

Src: buyer behavior · verify

02A day in the life

Illustrative scenario

A referral that researched first

How wealth prospects now vet an advisor — before the call. (scroll)

Dana · managing principal

A referred executive asks ChatGPT “best fee-only fiduciary in Boston.” Cedar isn’t named — Beacon Fiduciary is, with a compliant explainer. The prospect books with Beacon.

The gap

Cedar’s team is nervous to publish — one wrong line is an SEC issue. So they publish nothing, and a compliant competitor owns the answer.

ScoutRival · draft-then-approve

Cedar runs a free scan: 46/100. The brief shows Beacon owns the answer. Action #1: draft a compliant ‘what fee-only fiduciary means’ explainer. BlogCraft drafts it with required disclosures inserted and no performance or outcome claims; the CCO reviews and approves; only then does it publish.

✓

Over the next quarter

A library of CCO-approved, archived explainers earns citations. Re-run: Cedar now appears in the grounded answer for two of its services — high-LTV prospects that were quietly going elsewhere, won compliantly.

03How ScoutRival solves it

AI visibility with a compliance workflow built in.

Tap a pain to see exactly what the product does — and how it stays inside the rules.

AI-Visibility check

We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) your money prompts — “fee-only advisor {city},” “fiduciary near me” — and score how often your firm is named, with a confidence band. Measurement only; nothing is published.

“fee-only advisor Boston”not named

“fiduciary near me”rival named

“retirement planner {city}”named ✓

You see the channel your best prospects now start on — with zero compliance exposure.

Competitor watch + Daily Brief

Track rival firms’ site, blog, and social. Each morning: the compliant educational content they published, the services they’re promoting, the AI answers they’re winning — plus the one draft to consider.

Beacon published “Roth conversion” explainertoday

New tax-planning service pageflagged

Draft queued for CCO reviewready

You compete on compliant content, informed by what rivals do.

Compliant drafts · CCO gate

BlogCraft drafts educational explainers with required disclosures inserted, no performance claims, no testimonials-as-ads, and no promissory language. Everything routes to your CCO/principal for review and archiving. Nothing auto-publishes — ever.

“What fee-only fiduciary means” — draftCCO review

Compliance checks passed5/5

Disclosures inserted · no performance claimspassed ✓

Content you can actually publish — because it went through your CCO first.

Publish after approval + audit trail

Once your CCO approves, publish to your WordPress site in a click — with the reviewed version retained for your records — and get a graded SEO + AI-visibility audit. Approval-first, archived, and measurable.

Share of voice47%

AI access82

Citability84

Visibility that compounds — inside your compliance and recordkeeping process.

04Your free scan

In 60 seconds, see which firm AI recommends.

No card, no call, nothing published. Enter your firm’s site and one competing firm — we’ll show you the AI answers, your score, and the compliant content they’ve published that you haven’t.

05vs. what you use today

A nervous DIY blog vs a compliance workflow.

Publishing without a review process is a real SEC/FINRA risk; publishing nothing cedes the AI answer. ScoutRival adds the CCO gate. The honest comparison:

Capability	DIY blog / no marketing	ScoutRival
Tells you if AI names your firm	No	2-engine grounded check
Drafts with disclosures + no performance claims	You hope	Built into every draft
Routes to CCO/principal before publishing	Manual, if at all	Draft-then-approve, always
Never auto-publishes	Risk of it	Approval-first by design
Keeps the reviewed version for records	Ad-hoc	Published copy retained
Typical cost	risk + missed prospects	$89 / mo (Pro)

ScoutRival is a marketing tool, not a compliance service — your CCO and firm’s policies are the final authority. It gives you AI visibility and compliant drafts that route through your existing review and archiving process before anything publishes.

06Voices from the field

Built for the firm that can’t afford a marketing violation.

The voice we built ScoutRival to earn — real stories land here at launch.

Example voices, written from real industry pain points — we’re onboarding founding customers now.

07The math

One relationship covers years.

A wealth-management relationship is worth thousands a year in fees, for years. Being invisible to AI is high-LTV prospects choosing the firm it names.

Qualified prospects you’re losing / month3

Cost of staying invisible / yr

At a conservative ~$8,000 first-year fee per relationship — prospects who chose the firm AI named.

ScoutRival Pro / yr

$1,068

Visibility, competitor intel, and CCO-gated content — high-LTV relationships won compliantly.

08Pricing

Start free. Publish only after review.

Most firms land on Pro. Larger firms and multi-advisor practices go Agency. Nothing publishes until your CCO approves.

Free

to try it out

1 brand · 1 seat · 1 competitor
50 credits/mo
Daily Brief + competitor watch
A taste of AI-visibility

Start free

Starter

$29/mo

or $290/yr — 2 months free

1 brand · 1 seat · 5 competitors
1,000 credits/mo
Full content suite + WordPress publish
Best for a single solo location

Choose Starter

Best for RIAs

Pro

$89/mo

or $890/yr — 2 months free

3 brands · 3 seats · 5 competitors each
3,000 credits/mo
BlogCraft long-form + one-click publish
Bring your own AI key = unlimited

Start with a free scan

Agency

$149/mo

or $1,490/yr — 2 months free

5 brands · 5 seats · 7 competitors each
5,000 credits/mo · +1,000 per extra seat
Bring your own AI key = unlimited
White-label · for agencies & multi-client

Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

Does this comply with the SEC Marketing Rule and FINRA 2210?

ScoutRival is built draft-then-approve: nothing publishes until your CCO/principal reviews it, drafts include required disclosures and avoid performance/promissory language, and the published version is retained for your records. That said, ScoutRival is a marketing tool, not a compliance service — your firm’s policies and your CCO are the final authority.

Will it ever auto-publish?

No — never. Approval-first is by design. Every draft routes to your reviewer before anything goes live, so you stay inside your pre-approval and archiving obligations.

Do you touch client data or make performance claims?

No. We work only from public web signals — your site, competitors’ sites, and public AI answers. Drafts avoid performance claims and testimonials-as-advertising, and never reference client information.

Which AI engines do you actually check?

Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.

Is the “AI rank” a real number?

AI answers aren’t a fixed leaderboard — ask the same question twice and the list often changes. We measure it honestly: repeated prompts across ChatGPT (web-grounded, with citations) and Gemini (a memory probe), turned into a weighted 0–100 score with a confidence band. A real measurement, not a made-up rank.

Can I cancel, and is there a guarantee?

Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.

Two minutes, no card

See which firm AI recommends — without publishing a thing.

Run the free scan on your firm and one competitor. It’s measurement only — nothing goes live. If AI is sending high-LTV prospects elsewhere, you’ll see it, and get a compliant plan to win them back.

Run my free visibility scan See pricing

Draft-then-approveDisclosures insertedChatGPT + GeminiCCO gate + records