For Real-Estate Teams & Agents

Buyers ask AI for an agent before a friend.

Movers now ask ChatGPT “best realtor in {area}” before they ask anyone they know. If AI names another agent, you’re not on the list. ScoutRival shows you whether AI names you, watches the top producers in your market, and writes the neighborhood content that makes you the recommendation.

Run my free visibility scan See the plan
Checks ChatGPT + GeminiContent in your voice, you approveCancel anytime, no lock-in
Live · 2 engines checked
AI-Visibility scanthehendersonteam.com

Prompt tested: “Best realtor in Austin for first-time buyers?”“Top real estate agent near me?”“Selling a home in Austin?”

ChatGPT grounded · 6 sources
Named 3 agents — you weren’t one
Not named
Gemini memory probe
Recalled “The Vance Group” by name
Not named
43

Your AI-Visibility score is 43/100 (±6). The Vance Group is named in both engines for “best realtor near me,” and posts a new neighborhood guide most weeks.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.
Your morning brief · #1 actionPublish “Moving to Austin? A first-time buyer’s neighborhood guide” — the exact question movers ask AI before they pick an agent.
01The problem

The referral now starts with a search.

Real estate has always run on referrals — but the referral increasingly begins with a mover asking AI who to trust, in a market you can’t see into.

0%
Now use AI to find local businesses.
Up from 6% a year ago. If ChatGPT names another agent for your area, you never enter the mover’s shortlist.
Src: BrightLocal 2026 · verify
#1
Movers research the area before the agent.
They read neighborhood guides for weeks. Whoever wrote the ones AI cites becomes the local expert — and gets the call.
Src: buyer behavior · verify
top
A few producers own the online market.
The top team in your area shows up everywhere while you rely on your sphere. You can’t see what they’re publishing — until now.
Illustrative · market reality
0
You are the agent, and the marketing team.
Between showings and closings there’s no time to write neighborhood content or track rivals — so your online presence stalls.
Illustrative · agent reality
02A day in the life
Illustrative scenario

A relocation lead at The Henderson Team

How movers now pick an agent — before the referral. (scroll)

1
Kate · team lead
A family relocating to Austin asks ChatGPT “best realtor for first-time buyers.” Henderson isn’t named — The Vance Group is. They interview Vance first, and sign.
2
The gap
Kate posts listings on social and hopes her sphere refers. Nothing tells her “are we in the AI answer, and what neighborhood content is Vance publishing that we aren’t?”
3
ScoutRival · morning brief
Kate runs a free scan: 43/100. The brief shows Vance owns the AI answer with weekly neighborhood guides. Action #1: “Publish a ‘moving to Austin: first-time buyer’s guide’.” BlogCraft drafts it; Kate approves; publishes to her site.
✓
Over the next quarter
A library of neighborhood guides earns citations. Re-run: Henderson now appears in the grounded AI answer for two of its farm areas — relocation leads that were quietly going to the top team.
03How ScoutRival solves it

A marketing team, for the agent who is the marketing team.

Tap a pain to see exactly what the product does about it.

AI-Visibility check

We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) your money prompts — “best realtor in {area},” “sell my home {area}” — and score how often you’re named, with a confidence band. Re-check any day.

“best realtor Austin”not named
“first-time buyer agent near me”rival named
“{neighborhood} homes for sale”named ✓
You finally see the channel your relocation leads now come through.

Competitor watch + Daily Brief

Track the top producers’ site, blog, and social. Each morning: the neighborhood guides they published, the areas they’re farming, the AI answers they’re winning — plus the one action to compete.

Vance posted “{neighborhood} schools guide”today
New relocation landing pageflagged
Action: publish your buyer’s guidedrafted
You compete with the top team on content, not just budget.

Content in your voice

BlogCraft writes the neighborhood and buyer/seller guides AI cites (“moving to {area},” “{neighborhood} market update,” “first-time buyer steps”); Compose writes the social posts; Prompt Studio makes the images. You approve, it ships.

“Moving to {area}: buyer’s guide” — draftready
Content score (must clear 88)91
Local, factual, no fair-housing riskpassed ✓
A library of neighborhood content in the time it takes to review it.

Publish + SEO audit

Publish guides straight to your agent site (WordPress in one click) and get a graded site-wide SEO + AI-visibility audit with fix cards — so the content compounds into the searches and AI answers that bring relocation and buyer leads.

Share of voice46%
AI access81
Citability83
A lead source that keeps working between your closings.
04Your free scan

In 60 seconds, see which agent AI recommends.

No card, no call. Enter your site and one top producer — we’ll show you the AI answers, your score, and the neighborhood content they’ve published that you haven’t.

05vs. what you use today

Posting listings vs owning your market’s search.

Listing posts and your sphere leave the online market to the top team. ScoutRival makes you the local name AI recommends. The honest comparison:

CapabilityListings + your sphereScoutRival
Tells you if AI names you No 2-engine grounded check
Shows what the top team just published No Daily Brief
Writes neighborhood content for you You do, evenings Draft, you approve
Makes you the local AI recommendation No Own the search + AI answer
Builds an owned lead source Social feed Content library
Typical costyour evenings + spherefrom $29 · Pro $89

ScoutRival isn’t a listing tool or a lead marketplace — it makes you the local expert AI recommends, so relocation and buyer leads find you before they ask a friend.

06Voices from the field

Built for the agent who is the marketing team.

The voice we built ScoutRival to earn — real stories land here at launch.
Example voices, written from real industry pain points — we’re onboarding founding customers now.
07The math

One extra closing covers years.

A single closing is worth thousands in commission. Being invisible to AI is relocation and buyer leads going to the agent it names instead.

Leads you’re losing to AI / month3
Cost of staying invisible / yr
At a conservative ~$8,000 average commission per closing — clients who chose the agent AI named.
vs
ScoutRival Pro / yr
$1,068
Visibility, competitor intel, and neighborhood content — a lead source you own.
08Pricing

Start free. Upgrade when it’s working.

Solo agents often start on Starter and move to Pro. Teams and multi-agent offices go Pro or Agency.

Free
$0
to try it out
  • 1 brand · 1 seat · 1 competitor
  • 50 credits/mo
  • Daily Brief + competitor watch
  • A taste of AI-visibility
Start free
Starter
$29/mo
or $290/yr — 2 months free
  • 1 brand · 1 seat · 5 competitors
  • 1,000 credits/mo
  • Full content suite + WordPress publish
  • Best for a single solo location
Choose Starter
Best for agents & teams
Pro
$89/mo
or $890/yr — 2 months free
  • 3 brands · 3 seats · 5 competitors each
  • 3,000 credits/mo
  • BlogCraft long-form + one-click publish
  • Bring your own AI key = unlimited
Start with a free scan
Agency
$149/mo
or $1,490/yr — 2 months free
  • 5 brands · 5 seats · 7 competitors each
  • 5,000 credits/mo · +1,000 per extra seat
  • Bring your own AI key = unlimited
  • White-label · for agencies & multi-client
Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

I don’t really have a website. Does this still help?
Yes. The AI-visibility check, competitor intel, and content all work regardless — and the content can go on your agent site or social. If you’re on WordPress, publishing is one click; if not, you can copy it anywhere.
Is the content fair-housing safe?
Content is written to be factual and local (neighborhoods, schools, market data) and to avoid steering or protected-class language. As with any real-estate marketing, you approve every piece before it publishes.
Is the “AI rank” a real number?
AI answers aren’t a fixed leaderboard — ask the same question twice and the list often changes. We measure it honestly: repeated prompts across ChatGPT (web-grounded, with citations) and Gemini (a memory probe), turned into a weighted 0–100 score with a confidence band. A real measurement, not a made-up rank.
I’m busy with clients. Can I actually run this?
If you can read a text and tap approve, you can run it. The brief tells you the one thing to do, the AI drafts it, and publishing is one button. Most agents spend about 15 minutes a day.
Which AI engines do you actually check?
Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.
How soon will I show up in AI?
Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks — some businesses see movement in a few weeks, some longer. What you get on day one is the measurement: exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.
Can I cancel, and is there a guarantee?
Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.
Two minutes, no card

See which agent AI recommends in your market.

Run the free scan on your site and one top producer. If AI is sending relocation and buyer leads to another agent, you’ll see it — and know exactly how to become the recommendation.

Run my free visibility scanSee pricing
Publish to your siteDelivers to Slack & DiscordChatGPT + GeminiCancel anytime