For Roofing Contractors

Own your roofing calls. Stop renting shared leads.

Angi resells the same lead to three of your competitors — and ~78% of roofers don’t come up in AI at all. ScoutRival shows you where you’re invisible, watches your rivals, and publishes the content that wins the search. The calls come to you, not the marketplace.

Run my free visibility scan See the plan

Checks ChatGPT + GeminiPublishes to your WordPress siteNo shared leads, no lock-in

Live · 2 engines checked

AI-Visibility scansummitroofingco.com

Prompt tested: “Best roofer for storm damage in Dallas?”“Roof replacement near me?”“Emergency roof repair Dallas?”

ChatGPT grounded · 6 sources

Named 3 firms — Summit wasn’t one

Not named

Gemini memory probe

Recalled “Apex Exteriors” by name

Not named

Your AI-Visibility score is 38/100 (±7). Apex Exteriors ranks in the local pack and the AI answer for your top storm keyword — and just published 3 roof-repair guides.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.

Your morning brief · #1 actionPublish “Storm damage roof claim in Dallas: what to know” — the exact question buyers are asking AI, and a rival is answering it.

01The problem

You’re a great roofer paying to compete with yourself.

Lead marketplaces sell you a “lead” they already sold to three other crews — while the calls that matter go to whoever shows up first in search and AI.

$71–228

Per shared roofing lead — resold to your rivals.

You pay marketplace prices for a lead 3 other contractors are already calling. The FTC forced HomeAdvisor to pay up to $7.2M over its lead practices.

Src: industry CPL + FTC · verify

Of roofers don’t show up in AI at all.

Homeowners increasingly ask ChatGPT “who should replace my roof?” If you’re not named, you’re not in the running — and you can’t see it happening.

Src: industry analysis · verify

0%+

Search spike in the 48 hours after a storm.

The roofer who’s already visible catches the surge. If your content isn’t live before the hail, you’re bidding against everyone after it.

Src: seasonal search data · verify

Person handles sales, crews, and “marketing.”

That’s you, from the truck. There’s no time to write blog posts or track what the shop across town is doing — so nothing gets done.

Illustrative · owner reality

02A day in the life

Illustrative scenario

Storm season at Summit Roofing

The pattern every independent roofer knows — and how it breaks. (scroll)

Dave · owner-operator

A hailstorm hits Friday night. By Monday Dave has spent $900 on Angi leads that three other roofers are also calling. Two ghost him. One books with the faster follow-up.

The gap

He Googles “storm damage roofer Dallas.” Apex Exteriors is #1 — and when his wife asks ChatGPT the same thing, it names Apex too. Dave has no idea why, or how to change it.

ScoutRival · morning brief

Dave runs a free scan: 38/100. The brief shows Apex published 3 roof-repair guides and owns the AI answer. Action #1: “Publish a ‘storm damage roof claim in Dallas’ guide.” BlogCraft drafts it; Dave approves it; one click to WordPress.

✓

Before the next storm

His guides are indexed and starting to get cited. When the next system rolls through, Dave is already visible — catching organic calls that cost $0 per lead instead of $200 shared four ways.

03How ScoutRival solves it

Everything a marketing hire would do — run from your phone.

Tap a pain to see exactly what the product does about it.

AI-Visibility check

We ask ChatGPT (web-grounded, with citations) and Gemini (a memory probe) your money keywords — “roof replacement {city},” “storm damage roofer near me” — and score how often you’re named, with a confidence band. Re-check any day.

“storm damage roofer Dallas”not named

“roof replacement near me”rival named

“metal roof cost {city}”named ✓

You see exactly where the marketplace and rivals are beating you.

Competitor watch + Daily Brief

Track your local rivals’ site, blog, and social. Each morning you get a short brief: new guides they published, new offers, new service areas — plus the one action to stay ahead.

Apex published “hail damage claims” guidetoday

New “free inspection” offer on their siteflagged

Action: publish your own claims guidedrafted

You out-publish them instead of finding out months late.

AI content in your voice

BlogCraft writes the long-form guides AI cites (“hail damage claims,” “metal vs shingle,” “{city} roofing permits”); Compose writes the social posts; Prompt Studio makes the images. You approve, it ships.

“Storm damage claim in {city}” — draftready

Content score (must clear 88)90

Schema + FAQ added for AI citationpassed ✓

A library of storm-season content without hiring a writer.

One-click publish + SEO audit

Push guides straight to WordPress in a click, and get a graded site-wide SEO + AI-visibility audit with fix cards — so your site turns into a lead source that compounds, instead of an online business card.

Share of voice41%

AI access78

Citability81

Leads you own, at $0 each — not rented from Angi.

04Your free scan

In 60 seconds, see who’s taking your storm calls.

No card, no call. Enter your site and one competitor — we’ll show you the AI answers, your score, and what they’ve published that you haven’t.

05vs. what you use today

Renting shared leads vs owning your search.

Marketplaces sell you a lead and stop the day you stop paying. ScoutRival builds an asset that keeps bringing calls. The honest comparison:

Capability	Angi / HomeAdvisor leads	ScoutRival
The lead is exclusively yours	Sold to 3–4 crews	Calls come to you
Tells you if AI names you	No	2-engine grounded check
Shows what rivals just published	No	Daily Brief
Writes + publishes your content	No	BlogCraft → WordPress
The asset keeps working after you stop paying	Leads stop instantly	Content compounds
Typical cost	$71–228 per shared lead	$89 / mo (Pro)

ScoutRival isn’t a lead marketplace — we don’t sell you leads at all. We help you own the searches and AI answers that generate your own. Many roofers run both for a season, then cut the shared-lead spend as their own visibility climbs.

06Voices from the field

Built for the owner running it from the truck.

The voice we built ScoutRival to earn — real stories land here at launch.

Example voices, written from real industry pain points — we’re onboarding founding customers now.

07The math

Less than one shared lead a month.

A single re-roof is worth thousands. The whole platform costs less than one Angi lead you’d have shared with three competitors.

Re-roof jobs you’re losing / month3

Cost of staying invisible / yr

At a conservative ~$9,000 average re-roof — jobs that go to whoever AI and Google surface first.

ScoutRival Pro / yr

$1,068

Visibility, competitor intel, content & publishing — an asset that generates leads you own.

08Pricing

Start free. Upgrade when it’s working.

Most crews land on Pro. Larger companies and multi-location roofers go Agency.

Free

to try it out

1 brand · 1 seat · 1 competitor
50 credits/mo
Daily Brief + competitor watch
A taste of AI-visibility

Start free

Starter

$29/mo

or $290/yr — 2 months free

1 brand · 1 seat · 5 competitors
1,000 credits/mo
Full content suite + WordPress publish
Best for a single solo location

Choose Starter

Best for roofers

Pro

$89/mo

or $890/yr — 2 months free

3 brands · 3 seats · 5 competitors each
3,000 credits/mo
BlogCraft long-form + one-click publish
Bring your own AI key = unlimited

Start with a free scan

Agency

$149/mo

or $1,490/yr — 2 months free

5 brands · 5 seats · 7 competitors each
5,000 credits/mo · +1,000 per extra seat
Bring your own AI key = unlimited
White-label · for agencies & multi-client

Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

Do you sell roofing leads like Angi?

No. We’re the opposite of a lead marketplace — we don’t sell leads at all. ScoutRival helps you own the searches and AI answers that generate your own exclusive calls, so you stop paying for leads shared with your competitors.

Does the content really help me rank?

Publishing the guides buyers actually search (“hail damage claim,” “roof replacement cost {city}”) is what earns both Google rankings and AI citations over time. We can’t promise a #1 spot on a date — nobody honest can — but we show you the exact gaps and give you the content to close them.

Is the “AI rank” a real number?

AI answers aren’t a fixed leaderboard — ask the same question twice and the list often changes. We measure it honestly: repeated prompts across ChatGPT (web-grounded, with citations) and Gemini (a memory probe), turned into a weighted 0–100 score with a confidence band. A real measurement, not a made-up rank.

I’m not techy. Can I actually run this?

If you can read a text and tap approve, you can run it. The brief tells you the one thing to do, the AI drafts it, and publishing is one button. Most owners spend about 15 minutes a day — from the truck.

Which AI engines do you actually check?

Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.

How soon will I show up in AI?

Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks — some businesses see movement in a few weeks, some longer. What you get on day one is the measurement: exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.

Can I cancel, and is there a guarantee?

Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.

Two minutes, no card

See who AI sends your roof calls to today.

Run the free scan on your company and one rival. If the marketplace and the shop across town are catching calls that should be yours, you’ll see it — and know exactly how to take them back.

Run my free visibility scan See pricing

Publishes to WordPressDelivers to Slack & DiscordChatGPT + GeminiNo shared leads