For Social-Media Agencies

Go from poster to strategist.

Scheduling posts is a commodity and clients churn when they can’t see the point. ScoutRival gives you a strategic layer clients can’t get from Buffer: whether AI names them, what their competitors just did, and content that’s cited — with proof you can show every month. Resold, white-labeled, at your margin.

Run my free visibility scan See the plan

A strategic layer, not just schedulingWhite-label · resell at your marginBYOK zeroes AI cost

Live · 2 engines checked

AI-Visibility scanclient: glow-aesthetics.com

Prompt tested: Running your client’s AI-visibility scan…“Best med spa near me?”“Botox near me?”

ChatGPT grounded · 8 sources

Named 3 competitors — your client wasn’t one

Not named

Gemini memory probe

Recalled a rival by name

Not named

Your client’s AI-Visibility score is 42/100 (±6). A competitor is named in both engines and posted 14× this month — the strategy story that turns you from poster into advisor.

Illustrative result · a weighted 0–100 score with a confidence band — AI answers change run to run, so this is a measurement, not a fixed rank.

Client brief · #1 actionYour client’s rival launched an offer and owns the AI answer. Here’s the counter-post and the guide to publish. Drafted, ready to approve.

01The problem

Posting is a commodity. Strategy is what retains.

Social agencies churn clients who can’t tell what the posting is doing. The ones who become the strategist — with proof — keep the retainer.

churn

Clients leave when they can’t see the value.

“What did all these posts actually do?” If you can’t answer with a result, the retainer is at risk every renewal.

Src: agency churn · verify

commodity

Scheduling is undifferentiated.

Buffer, Later, and a dozen tools do it. Posting alone doesn’t justify a strategic retainer.

Src: category dynamics · verify

blind

You post without seeing the competitive picture.

You react to the client’s feed, not to what their rivals just launched or whether AI names them. That’s tactics, not strategy.

Illustrative · agency reality

proof

You need a number that isn’t vanity.

Likes and reach don’t survive a budget review. A measured AI-visibility score that moves is proof the strategy works.

Src: client demand · verify

02A day in the life

Illustrative scenario

A renewal at your agency

How you become the strategist, not the poster. (scroll)

You · agency owner

A med-spa client asks, at renewal, “what are all these posts actually doing for us?” You have reach numbers, but nothing strategic — and you can feel the retainer wobbling.

The gap

Your scheduler tells you what you posted, not whether AI names the client, what their rivals just launched, or whether any of it moved a real number. You’re a poster, not an advisor.

ScoutRival · run it free on one client

You run a scan: 42/100, a rival named in both engines and posting 14× this month. You add the client as a brand ($29.80 on Agency), turn on the competitor brief, and publish cited content — under your brand.

✓

The strategic retainer

Now the renewal call is: “AI didn’t name you; a rival did; here’s the plan and the number moving.” You’re the strategist. Churn drops, and you can charge for advice, not just posts.

03How ScoutRival solves it

The strategy layer your scheduler can’t give you.

Tap a client pain to see exactly what you resell.

AI-Visibility score (proof)

Report a weighted 0–100 AI-visibility score across ChatGPT and Gemini per client — a real number that moves, not vanity metrics. It’s the strategic proof that keeps a retainer at renewal.

Client not named for money promptgap

Competitor citedflagged

Score you report monthly42 → 60

A number that survives a budget review — the strategist’s proof.

Competitor Daily Brief

Each client’s rivals get watched daily — new posts, offers, AI answers — with a short brief per brand. Now every post is a response to what a competitor actually did, not guesswork.

Rival launched a first-visit offertoday

Competitor posted 14× this monthflagged

Counter-post draftedready

Strategy the client can see — reacting to rivals, not just a calendar.

Cited content you resell

BlogCraft drafts the guides AI cites and Compose writes the posts — in each client’s voice, on the competitive brief. BYOK means $0 AI cost, so the deliverable is high-margin and strategic, not just filler.

Client counter-post + guide — draftedready

Content score (must clear 88)90

BYOK = $0 AI cost = your marginpassed ✓

Content with a reason behind it — and a margin.

Publish + a moving number

Publish to client sites (WordPress in one click) alongside social, and report a graded AI-visibility score with fix cards. The number moving over months is the proof that survives the renewal.

Client share of voice44%

Client AI access80

Client citability82

Proof the strategy works — beyond likes and reach.

04Your free scan

In 60 seconds, run it on a client.

No card, no call. Enter one client’s site and a competitor — we’ll show you the AI answers, the score, and the strategy story you can charge for.

05vs. what you use today

A scheduler vs a strategy layer.

Buffer schedules posts. ScoutRival makes you the strategist — with competitor intel, AI measurement, and cited content clients can’t get from a scheduler. The honest comparison:

Capability	Buffer / Later + calendar	ScoutRival
Tells you if AI names the client	No	Grounded 2-engine check
Watches the client’s competitors daily	No	Daily Brief per brand
A number that isn’t vanity	Likes & reach	AI-visibility score
Content with a strategy behind it	A calendar	On the competitive brief
Resold at your margin	A cost in your stack	BYOK = $0 AI cost
Typical cost	scheduler + your time	$29.80 / client brand

Keep your scheduler — ScoutRival adds the strategy layer on top: competitor intel, honest AI measurement, and cited content. On Agency, that’s $29.80 per client, resold as premium strategy.

06Voices from the field

Built for the agency ready to be the strategist, not the poster.

The voice we built ScoutRival to earn — real stories land here at launch.

Example voices, written from real industry pain points — we’re onboarding founding customers now.

07The math

One strategy retainer covers the seat.

Your cost is $29.80 per client brand. A single client upgraded from posting to strategy more than covers the whole Agency seat — every client after is margin.

Clients you upgrade to strategy3

Premium revenue you’re leaving on the table / yr

At a modest strategy-tier uplift per client — revenue you could add by moving from poster to advisor.

ScoutRival Pro / yr

$1,068

The Agency seat is $149/mo for 5 brands — one strategy retainer covers it, the rest is margin.

08Pricing

Start free. Resell at your margin.

Agencies run on the Agency plan — 5 client brands for $149/mo ($29.80 each), BYOK for $0 AI cost. Keep your scheduler; add this on top.

Free

to try it out

1 brand · 1 seat · 1 competitor
50 credits/mo
Daily Brief + competitor watch
A taste of AI-visibility

Start free

Starter

$29/mo

or $290/yr — 2 months free

1 brand · 1 seat · 5 competitors
1,000 credits/mo
Full content suite + WordPress publish
Best for a single solo location

Choose Starter

Pro

$89/mo

or $890/yr — 2 months free

3 brands · 3 seats · 5 competitors each
3,000 credits/mo
BlogCraft long-form + one-click publish
Bring your own AI key = unlimited

Start with a free scan

Best for agencies

Agency

$149/mo

or $1,490/yr — 2 months free

5 brands · 5 seats · 7 competitors each
5,000 credits/mo · +1,000 per extra seat
Bring your own AI key = unlimited
White-label · for agencies & multi-client

Choose Agency

Extra Agency seats $25/mo each (+1,000 credits). BYOK zeroes content & AI-visibility costs on Pro and Agency. 14-day money-back on all paid plans.

09FAQ

The honest answers.

Does this replace my scheduler?

No — keep Buffer, Later, or whatever you use. ScoutRival adds the strategy layer on top: AI-visibility measurement, competitor intel, and cited content, so you can charge for advice, not just posting.

What’s the reseller margin?

Agency is $149/mo for 5 client brands ($29.80 each). Bring your own AI key and content costs $0 to produce. Resell it as a premium strategy tier at your margin.

Is the AI-visibility number legit?

Yes — it’s a weighted 0–100 score from repeated grounded prompts across ChatGPT and Gemini, with a confidence band. It moves, it’s defensible, and it isn’t a vanity metric. We never claim a stable AI rank, because there isn’t one.

Which AI engines do you actually check?

Two: ChatGPT (web-grounded, so it cites live sources) and Gemini (a “memory probe” — what the model already believes, no citations). They’re deliberately different signals, and we label which is which. We don’t claim to track “every AI” — no honest tool can — we measure the grounded answers your customers are most likely to see.

How soon will I show up in AI?

Honestly: it compounds, and nobody can promise a date. Publishing the content that answers your buyers’ questions is what earns citations over the following weeks — some businesses see movement in a few weeks, some longer. What you get on day one is the measurement: exactly which prompts you’re missing and the actions most likely to change it. Anyone promising an overnight “#1 in ChatGPT” is guessing.

Can I cancel, and is there a guarantee?

Yes to both — cancel anytime, no lock-in, and there’s a 14-day money-back guarantee on paid plans. You can also start on the free plan and never pay a cent until it’s earning its keep.

Two minutes, no card

Run a free scan on one client.

See the AI-visibility gap, the competitor picture, and a number you can report — then charge for strategy, not just posts. Two minutes, no card.

Run my free visibility scan See pricing

Strategy layer, not schedulingWhite-label outputsChatGPT + GeminiBYOK = $0 AI cost